100 Sutton

True Cost of Content Creation

Content Creators & The Cost of Shooting the Perfect Content

In today’s digital age, content creation has become a popular and lucrative career path for many individuals. Whether it’s creating videos for YouTube, writing blog posts, or taking stunning photographs for Instagram, there is no shortage of opportunities to showcase one’s creativity. However, creating high-quality content often comes with a significant cost. From equipment to software, the expenses can quickly add up, leaving many creators feeling overwhelmed and unsure of where to invest their resources. In this editorial piece, we will explore how intermediate content creators can produce high-quality content while minimizing costs by focusing on content production, video editing, video quality, and audio.

[Harper’s Bazaar – Shot at 100 Sutton Studios]

Content Production

Creating high-quality content starts with a great idea. Before investing in expensive equipment or software, focus on developing unique and compelling content ideas that resonate with your audience. Spend time researching what’s currently trending in your niche, and use that information to brainstorm new and exciting ideas. Remember to stay true to your brand’s identity and create content that aligns with your values and goals. Once you have a solid idea, focus on executing it to the best of your ability. Pay attention to the lighting, composition, and staging to ensure that your final product looks professional and polished.

Video Editing

Once you have captured your content, the next step is to edit it. Video editing is a critical step in the production process that can elevate your content’s overall quality. Start by investing in a reliable video editing software that suits your needs and budget. Adobe Premiere Pro, Final Cut Pro X, and DaVinci Resolve are popular options among intermediate content creators. Once you’ve selected your software, spend time learning the basics and exploring the features. Focus on mastering the essential techniques, such as trimming, cutting, and adding transitions, before moving on to more advanced techniques. Remember to keep your edits clean and concise, and don’t overdo it with special effects or transitions.

Video Quality

Video quality is an essential factor that can make or break your content’s success. Investing in high-quality equipment can help you produce professional-looking videos, but it’s not always necessary, especially for intermediate content creators. Instead, focus on optimizing the equipment you have by using the correct settings and accessories. For example, use a tripod to stabilize your shots, shoot in natural light, and adjust your camera’s ISO, shutter speed, and aperture settings to achieve the desired look. Additionally, consider shooting in 4K resolution to future-proof your content and give yourself more flexibility during editing.


While video quality is crucial, don’t forget about the importance of audio quality. Poor audio can ruin even the best-looking video, so it’s essential to pay attention to this aspect of production. Invest in a decent microphone that suits your needs and recording environment. A shotgun or lapel microphone can be a great choice for interviews or vlogs, while a condenser microphone is better suited for recording voiceovers or podcasts. Remember to record in a quiet environment to reduce background noise and avoid any discrepancies between your audio and video during editing.


Creating high-quality content doesn’t have to be an expensive endeavor. By focusing on content production, video editing, video quality, and audio, intermediate content creators can produce compelling and professional-looking content without breaking the bank. Remember to prioritize storytelling and stay true to your brand’s identity, collaborate with other creators, and understand your audience’s preferences. With these tips in mind, intermediate content creators can produce content that engages and inspires their audience while minimizing costs.